Element of Design - Mass (Visual Weight)
Visual weight, optical weight, or visual mass, is the design element that that implies that different objects in an image can be inferred to have greater or less mass than other objects in the same image. Several factors can influence the perceived mass of an object in the image. They are:
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Colour
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Contrast
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Lightness/darkness
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Size
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Density
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Complexity
You can use visual mass can help to bring viewer attention to a specific content of the visual image. A small, dark object placed on a large white background can serve to draw attention to the image and help create a specific mood.
[Guided Search]
Using your internet search engine, look for additional notes and examples of visual weight. Enter the search term “element of design visual weight” or “element of design optical weight” and study the notes and examples of at least 3 or 4 websites. You can start with http://sixrevisions.com/graphics-design/visual-weight-designs/
