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Element of Design - Light
Light is necessary for vision. You cannot ‘see’ without light. Illumination, whether natural or artificial, can affect the way you perceive a composition by influencing the colours that you see, the shadows that are cast by objects in the composition and even the visability of the visual message.
Since colours that we see is the visual response to the light waves being reflected, then the type of illumination used to create the light waves can affect what is eventually reflected. Many clothes shoppers know that when they are trying to match colours inside a store that use artificial lighting, the clothing often appear a different colour once seen outside the store under natural lighting.

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